5/27/2023 0 Comments No looping giphy captureYouTube brings pinch to zoom and video navigation changes to everyone Check out the video below to see what brands used cinemagraphs on social last month. – DIGIDAYĬinemagraphs are the ideal perfect loop video! We’re already seeing some of the top brands across the globe embracing the medium in their digital marketing, and expect to see more and more cinemagraphs being used as more people catch on. And as it turns out, an astonishing amount of people aren’t turning up the sound! As Sahil Patel from DIGIDAY puts it, “Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.”Ĩ5 percent of Facebook video is watched without sound. Videos on both platforms auto-play with the volume off, forcing the viewer to click to hear the audio. Take a look at Tastemade‘s recipe videos, which start with the end product, and seemingly end with the end product as well, causing viewers to watch their videos over, and over again.Ī post shared by adidas on at 8:49am PDTĬinemagraphs require no audio, which is great for Facebook and Instagram. Videos also auto-play and auto-loop on Instagram, making it easy to capture attention. Videos will loop continuously up to approximately 90 seconds on Facebook. Looping means that your video will replay once it reaches the end. This includes videos shared organically as well as video ads. All videos on Facebook that are 30 seconds or shorter will loop continuously. If you want your video to loop on Facebook, it MUST be under 30 seconds. More people watch to the end of videos that are 15 seconds or less. The longer your audience watches, the more your story resonates with them.įacebook says that shorter videos get more completed views. I’m sure we’ve all been guilty of this numerous times. Why? People keep watching without even realizing they’re re-watching it. Videos that seamlessly blend from end to beginning are ideal for social. Even if shared as an ancient GIF, your video is more successful when it follows this basic principle: it perfectly loops. Yes, the slow motion ice falling, and crisp bubbles popping in the flowing Pepsi is *sexy*, but what keeps people watching, (and even re-watching), is that perfect, seamless, video loop. What makes videos like this succeed on Facebook and Instagram isn’t only to do with the mesmerizing quality of the visuals. Check out all of the fizzy goodness in Pepsi’s Facebook video.Ĭreating That Successful, Oh-So-Perfect Video Loop Below is a great example of this technique. Micro-videos aim to capitalize on this gap in attention by keeping the video short and eye-catching, often ranging from 15-30 seconds long. What this means, is that for your content to stand out, it has to grab and hold attention in the first 3 seconds (maybe even 1 second). People are continuously bombarded by ads while scrolling through their social feeds, and have become highly skilled at the art of ignoring them completely. Micro-videos are particularly one of the most effective types of content out there to tell a story in a short period of time. Video today is accepted and celebrated in all of its original glory across social media and digital advertising, with it’s auto-playing, and auto-looping capabilities. We wrote a whole blog about our old GIF dependency issues.īut times have changed… now, we all know about the power of video on social. While cat memes and Game of Thrones GIFs can be tremendously entertaining, they also look and feel dated ― like the dusty 1999 editions of textbooks that you have to use in school because it’s the only thing available. GIFs were used so often to share looping content that now, any kind of looping video is often automatically assumed to be a GIF. For a long time, people relied on GIFs ― an ancient file format ― to share animated images so that they could have a perfect loop.
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